As a post-script to my blog about book trailers I'd like you to take a look at what a book trailer could be (provided the author has $30,000-$50,000 minimum, to spend on a trailer). This is a trailer for Rules of Attraction by Simone Elkeles. Kudos to Simone and the production studio. This is truly awesome.
HOWEVER something like this is not practical for most authors, and (disclaimer here--I have not read this book or the first one in this series) I would worry that the trailer would eclipse the book itself. (No, I'm not bitter that I don't have a full camera crew, location scout, Hollywood actors, and the host of extra hands that went into making this trailer.)
So what do you think of this trailer? Is it too much, or is it what a generation raised on high quality, big budget, special effects stuffed productions expects to see?